Marketing Strategy

So, you have your all singing all dancing website...but what next? You have your super glossy brochure...but where do you go from there? They are both a step in the right direction but having made that investment, you need to move on to the next phase.

That may be Search Engine Optimisation or Pay Per Click advertising for your website, or it may be cleansing your database in readiness for a mail-shot campaign. Your marketing strategy will be your road map for the next six or 12 months; it’s not etched in stone – you may need to react to market conditions, but it’s a plan with goals and procedures in place to measure results. By the way........we’re taking everyone in the company along for the ride.